Apple keeps locking down their iPhone platform

Feb 6, 2010 , , , ,

According to macnn Apple now is prohibiting the use of GPS for serving location aware ads. They want to limit the use GPS feature of your iPhone to only get beneficial information. This immediately makes everyone think that Apple is probably reserving the right for location based advertising for themselves and might make a move in this direction soon.

Apple initially was in touch with AdMob which later was acquired by Google; so they recently purchased Quattro Wireless; another ad company. Analysts in the field claim that Apple will launch a mobile advertising network to serve ads on free apps.

Keep in mind all these are speculations.

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This entry was posted on Saturday, February 6th, 2010 at 3:31 pm and is filed under gps navigation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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