European GPS navigation system leader TomTom just announced that it’ll become an associate sponsor of Target Chip Ganassi Racing and Earnhardt Ganassi Racing with Felix Sabates for both the IndyCar Series and the NASCAR Sprint Cup Series (NSCS) during the 2009 racing season.
With IndyCar their car will be the No. 10 Honda Dallara and for NASCAR it will be No 1. Chevrolet.
The No. 10 and No. 1 cars, as well as the driver and crew uniforms, will prominently display the TomTom logo throughout the 2009 race seasons. The TomTom logo and brand colors will also be featured as the primary paint scheme at several races throughout the year.
Drivers Dario Franchitti and Martin Truex Jr. said they’d be taking advantage of the new TomTom GO 740 LIVE’s traffic updates feature on the track but they weren’t happy about the monthly fees associated with the service. However they will be taking advantage of the lane assistance and text-to-speech features for their maneuvers :) via