You Are Here
Apr 26, 2009 gps navigation

It is always gadgets gadgets gadgets here at Navigadget. Except today. We’re actually going to talk about a book now. Written by Colin Ellard- University of Waterloo psychologist – You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall is a book about the sense of direction in humans and how it works (and fails):
We live in a world crowded by street signs and arrows. With the click of a computer mouse we can find exact directions to just about anywhere on earth, and with a handheld GPS we can find our precise latitude and longitude, even in the remotest of places. But despite all our advancements, we still get lost in the mall, can’t follow directions to a friend’s house and, on camping expeditions, take wrong turns that can mean the difference between life and death.
In Canada the same book is released under a different name: Where Am I?: Why We Can Find Our Way to the Moon but Get Lost in the Mall.
It is in stock for Canadians for 20 CDN but Americans will have to wait until the July release date to get the book for about 16 USD.
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April 27th, 2009 at 4:37 am
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