GPS navigation system market facts

gps-navigation-facts
Consumer Electronics Association just revealed these facts about the ever expanding GPS navigation system market – however we don’t think these numbers reflect the current state of the industry.

Although the navigation market has seen impressive growth over the past year, it still remains a small market with just 18% of online adults owning a GPS-enabled device. Most owner households have just one GPS product, but 30% have two or more units.

  • Reasons to purchase GPS systems vary widely. Only 54% of online GPS owners
    said navigation assistance was a reason they bought a GPS-enabled product. Attesting
    to the convergence of GPS receivers, 28% of online owners said GPS was an included
    feature of another product they purchased.
  • Friends and family, as well as Internet news/review sites are the most popular sources of information about GPS devices.
  • As GPS has evolved from a product to a feature, sales channels have multiplied for the technology. While 58% of GPS owners purchased their device through traditional CE retail channels (including online merchants), 11% of owners made their purchase at ‘another retail location’ and 31% acquired the technology ‘somewhere else entirely’.
  • Current GPS owners spent an average of $441 to buy the technology. As one might expect, mean spending on permanent in-vehicle GPS systems was highest ($615) followed by portable GPS devices ($366) and cell phone GPS products ($323).
  • Price is not necessarily the most important factor influencing GPS purchases. In making their purchase decision, owners of permanent in-vehicle GPS systems were less concerned with price compared to owners of portable/handheld GPS units.
  • Owners of permanent in-vehicle GPS systems are the most frequent users of GPS.
  • Overall satisfaction among GPS owners is high (80%). Owners of permanent invehicle navigation systems exhibit the highest levels of satisfaction with the technology (87%).
  • GPS purchases over the next year could account for $4.1 billion in sales. Almost one-quarter (24%) of online consumers are planning to purchase a GPS device within the next year, with average planned spending equaling $410.
  • Future buyers are less concerned with brand in evaluating products before making a purchase decision. Rather display quality, price and warranty are the most important product elements guiding the sale.
  • Manufacturers of dedicated GPS devices should be wary of the growing threat of GPS-enabled cell phones. The study shows 33% of future GPS buyers are interested in owning a cell phone that has GPS capabilities.

Let us know what you think. Anything surprising?

One Response to “GPS navigation system market facts”

  1. provost dominique Says:

    hello,
    i am a proud owner of a cadillac escalade ext from 2007,
    the car has the nav system delphi partn nr 28086163 or gm 25795337, the problem is that the car is in europe and i cant seem to find the europeen nav cd for this aplication,
    can you help me with this ,
    many thanks,


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