dash to stop making hardware and focus on selling its platform to other businesses
Nov 4, 2008 gps navigation
Today we heard that one of our favorite GPS navigation maker, Dash, is going to stop making and selling their two way connected GPS navigation device Dash Express. Instead they’re going to focus on selling their platform which specializes in bringing live traffic information from drivers on the road to other GPS navigation system makers. All this after letting 50 of their employees go leaving them with 1/3 of their workforce.
Dash first started selling their device for $600 but soon after lowered their prices to $400. And then it was $300 for Father’s Day, and just recently Dash Express went for $200 on Amazon.
Dash tried hard to stay in business but ever decreasing prices of satellite navigation systems probably forced them to make this move… via
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November 4th, 2008 at 11:54 am
At $200 this device is a steal. We purchased one right when it came out and it got a fair amount of use. Then it sat in the closet with all of the other older GPS units when we upgraded. I pulled it out about a month ago after noticing some changes on the mydash portal site and I was very pleasantly surprised to see that the custom application development has really come alive! Tons of cool apps to play with. As long as they continue to support the existing hardware, I plan on using it. I just hope it gets some traction elsewhere.