NaviGadget

SiRF seals the deal with Renesas to location-enable cars

Jun 4, 2007 gps navigation, misc news

SiRF, one of the largest GPS chip manufacturers, announced last week that Renesas Technology has licensed SiRF GPS baseband IP blocks to location-enable its new SuperH Family SH7775, a system on chip solution designed for high-performance car information systems. With its embedded SiRF GPS capabilities, the Renesas SH7775 will provide the auto industry the technology for building the next generation of affordable in-dash navigation, telematics and auto information systems.

The SiRF IP solution delivers superior GPS performance for automotive applications. Along with a standalone SiRF GRF3i+ radio frequency subsystem IC, the embedded SiRF GPS technology handles all the time-critical aspects of obtaining location measurements from the GPS satellites, and passes positioning data to SiRFNav GPS software running on the SH-4A processor core. SiRF will directly provide the RF subsystem and system-level integration support to automotive OEMs and Tier-1 suppliers to ensure successful integration of the Renesas SH7775 solution into their products, maintain compatibility and interoperability of the GPS and other host platform functions and obtain optimal GPS performance.

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