some thoughts on Garmin, TomTom, and Apple

A short and sweet article on InvestorPlace about Garmin, TomTom, and Apple.

Prior to the advent of smartphones in 2007 with the debut of the first iPhone, Garmin was the name in portable global positioning systems (you know, GPS) and satellite-guided driving directions. However, once consumers started to realize smartphones could do the same — as well as play music, be a flashlight and even test the ripeness of a watermelon — the choice became something of a no-brainer: Smartphones win, and Garmin devices lose. The sales numbers and Garmin’s stock price since then have somewhat — though not radically — reflected that opinion.

2 Responses to “some thoughts on Garmin, TomTom, and Apple”

  1. me Says:

    This article is full of bull#!%t. Autor has no idea what he’s writing about. Garmin is doing well ‘cos of fitness, outdoor, marine and aviation devices not car gps and I don’t see how apple move could change this..

  2. Jim D Says:

    me is correct Garmin is very diversified with many products other than auto PNDs.

    They have a lot of leverage with Nokia/Navteq also as their biggest map customer.

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