how can TomTom stay in business?

Electricpig has a nice article about TomTom’s challenge to stay in business when GPS navigation and driving directions are free services offered by Google for those who have a decent smartphone.

The article talks about how TomTom is changing the conversation from driving directions to stress and traffic free guidance thanks to millions of TomTom users on the road.

“We think there is a viable way to reduce traffic congestion…there’s a real difference with that’s available today…You can really have a proper load balancing of congestion if you know the speeds on all the roads.”

TomTom estimates that with ten percent of people using HD traffic in an area, there is a perceivable “collective effect”, with roads flowing more smoothly.

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